Basics Life is ultimate fashion destination and the first-of-its-kind store in India. Since 1990, over 5 million men have trusted Basics to look trendy. Keeping with the latest international fashion trends, Basicslife showcases lines for spring, summer, fall, and winter, in varied fabrics, styles, and silhouettes. For men, Basicslife features formals to casuals and everything in between, Basicslife is the online store to visit for the new age man. The store he will swear by. Dive in and discover the latest fashion apparel, accessories and other paraphernalia that men crave for. With the launch of our Omni-Channel, we are now able to offer a seamless shopping experience that eliminates the boundaries between shopping online and at the store.